Invitation to PhD defense and trial lecture: Nasun Moadmuang
On Monday 8 December 2014 Nasun Moadmuang will hold a trial lecture on a prescribed topic and defend his thesis for the PhD degree at NHH.
24.11.2014 - Red.
Prescribed topic for the trial lecture: "The powers that be?: Why do weaker party enter, and how can weaker party thrive, in asymmetric B2B power-dependence relationships".
Time of the trial lecture: 10:15 - 11:00 in Kristian Gerhard Jebsen Centre, NHH.
Title of the thesis:"Transaction Cost Economics, Firm Power, and Negotiation Strategies: An Empirical Study of Buyer-Supplier Relationships in the Oil and Gas Industry"
Time and place for the defense: 12:15 in Kristian Gerhard Jebsen Centre.
Members of the evaluation committee
- Professor Aksel Rokkan, NHH
- Professor Arne Nygaard, Oslo School of Management
- Professor Robert Dahlstrom, Miami University Farmer School of Business
Supervisor: Professor Sven A. Haugland, NHH
Abstract
There are two main research purposes in this dissertation. First, it aims to refine transaction cost economics (TCE) by including the scope condition of power structure in the TCE framework. This study develops a model based on TCE and inter-firm power theory. It proposes that power structure moderates the effect of specific investments on governance modes.
Second, this study investigates the interplay of governance modes and negotiation strategies. Building on TCE and negotiation theory, the study proposes that the interaction between governance modes and negotiation strategies influences the performance of relationship.
The hypotheses were empirically tested on a sample of 198 inter-firm relationships in the Norwegian oil and gas industry. Data were collected through a survey of oil and gas supplier firms.
With regard to the refinement of TCE, the results yielded mixed support for the hypotheses, indicating that the TCE prediction does not work well for all types of firms. First, it works well for low power firms in asymmetric-power relationships. Second, it works better for firms in asymmetric-power relationships than for firms in symmetric-power relationships. Third, TCE works better for firms in no-interdependent relationships than for firms in mutual-dependent relationships.
With regard to the interplay of governance modes and negotiation strategies, the hypotheses were partly supported. First, problem-solving negotiation strategy enhances the positive effect of centralization on end-product enhancement outcomes. Second, contrary to expectation, information exchange was found to hinder the positive effect of problem-solving negotiation strategy on the same outcomes.
The findings indicate that (a) power structure should be included in the TCE framework to improve the prediction ability of TCE and (b) relationship performance can be explained by the interplay of governance modes and negotiation strategies. One finding, however, raises a new question: to what extent does the firm's use of information exchange (various types of information) have a negative moderating effect on the association between problem-solving negotiation strategy and end-product enhancement outcomes?
The trial lecture and thesis defense will be open to the public. Copies of the thesis will be available from: bib@nhh.no
Nasun Moadmuang was born in Bangkok (1976). He was a Doctoral Research Fellow at The Department of Strategy and Management at the Norwegian School of Economics from 2009 - 2013. Prior to that time, he received a Bachelor of Computer Science from Thammasat University, Master of Business Administration from Chulalongkorn University, and Master in Energy, Natural Resources and the Environment from the Norwegian School of Economics. He now lives in Bergen and works at C&N Holding AS.
Read more about Nasun Moadmuang at nhh.no
|
